2013 Trend #6: Going Social

With each passing year, we thank the technology Gods for new advances that make event planning easier.  It is already hard for us to imagine the days before online registries, free wedding website templates and the almighty Pinterest!  In 2013, we predict couples will be “Going Social” as the proliferation of social media products expands directly into the wedding market.  Instagram photobooths and other photo sharing applications will seem like a natural part of the landscape at wedding receptions.

At Fancy Pants, we’ve had great success using Wedding Party (launched in August 2012) which allows attendees to share photos, videos and notes throughout the wedding timeline. Our clients love it because they experience firsthand how guests enjoy multiple events and even free time over their wedding weekend.  Absent loved ones can also view events from afar.  (For more details on how to use the app, please refer to our original post here.)  There are already a host of similar options available including Flock, Wed Pics and Capsule.  All are growing in popularity and receiving rave reviews.

And, as is often the case with technology, today’s applications are just scratching the surface of what we will come to expect from the wedding experience.  Appy Couple and Our Wedding Usher (still in beta testing) will allow couples to create custom wedding apps with benefits extending well beyond photo sharing.  Appy Couple features an events section where invitations can appear on guest smartphones by event, so if 10 friends are invited to the bachelor party, only those 10 friends will see the invitation.  Our Wedding Usher claims it will offer personal usher services for every guest who downloads the app, ranging from providing directions to venues to suggesting things to do in the area.

We are always looking for new ways to heighten the enjoyment of the wedding weekend for the couples we work with as well as their guests.  What are your experiences and expectations for wedding inspired technology in 2013?  We’d love to hear from your ideas!

xo, Ann + Margaret

Credits (L-R):  Appy Couple,  Style Me Pretty, Wedding Party

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